loading
Rolando Yera

rolandoyera

Automotive Dealer Consultant & Digital Strategist

Slide background

PRE-OWNED MANAGER

Slide background

DIRECTOR OF OPERATIONS

Slide background

INTERNET MANAGER

Slide background

DIGITAL STRATEGIST

Slide background
ABOUT
Rolando Yera

rolandoyera

Rolando Yera is currently a General Manager and Digital Marketing Strategist in the automobile industry. Through continuous learning, consulting and coaching, he blends clarity of vision with pure action to create the results necessary in today's automotive market. He lives in Westlake, Ohio and favorite past times include spending time with friends and family and fishing.

Highly skilled in web development, design and calls to action creating real results of floor traffic and lead generation.
First page placement of high ranking keywords on search engines through Search Engine Optimization and Search Engine Marketing.
Mobile first mentality. All email campaigns and websites are "Responsive" creating a cohesive experience across all devices and desktops.
FAVORITE QUOTE
Work in silence and let success make the noise.
RESUME
EDUCATION
JULY 2015
ELITE CERTIFIED
KIA MOTORS
Certification in Fixed Operations, Sales and product knowledge.
MAY 2014
ADWORDS CERTIFIED
GOOGLE INC
Advanced training and knowledge of Google AdWords and Pay-Per-Click.
MAY 2014
ANALYTICS CERTIFIED
GOOGLE INC
Advanced analytical and effective data reporting certification.
NOV 2006
STAR CERTIFICATION
MERCEDES-BENZ
Top achievement for Service Advisor training and product knowledge.
JAN 2000
Master Certification
Porsche Cars NA
Elite certification and continuous training as a Service Technician completed in Atlanta.
CLASS OF
1989
HIALEAH MIAMI LAKES
SR HIGH SCHOOL
High school graduate.
EMPLOYMENT
Jan 2018
General Manager
Morris Cadillac Buick GMC
Oversee daily operations, digtal marketing.
JUL 2016
DIRECTOR OF OPERATIONS
Vehicles Direct
Staff training, state regulation compliance and digital marketing are primary duties.
JAN 2016
Director of Operations
Hollywood KIa
Staff training, state regulation compliance and digital marketing are primary duties.
AUG 2015
DIRECTOR OF OPERATIONS
South Miami Kia
Staff training, state regulation compliance and digital marketing are primary duties.
FEB 2015
FIXED OPS DIRECTOR
South Miami KIa
Oversaw daily operations of both Service and Parts Departments. Increased gross revenue by 20% in 90 days.
DEC 2014
PREOWNED MANAGER
South Miami Kia
JULY 2014
INTERNET MANAGER
South Miami Kia
DEC 2012
INTERNET MANAGER
Kendall Kia
JAN 2010
INTERNET MANAGER
South Motors VW
JUN 2006
SERVICE DRIVE MANAGER
Mercedes-Benz of Miami
APR 1992
SERVICE TECHNICIAN
Champion Porsche
SKILLS
MANAGEMENT
100
TRAINING
100
MOTIVATING
100
ORGANIZATION
100
PROFITABILITY
DEVELOPMENT
100
Search Engine Optimization
100
Search Engine Marketing
100
Email Marketing
100
Web Development
MANUFACTURERS
img
img
img
img
TESTIMONIALS
img
We like to call Rolando "Swiss". Essentially he's our Swiss Army Knife at the dealer. Doesn't matter which department we need help in, he's got the knowledge to do it.."
— DEVIN LILADRIE • SOUTH MIAMI KIA • General Manager / Owner
CONTACT
ADDRESS
Westlake, Ohio
PHONE
786.277.2728
EMAIL
roly@rolandoyera.com